The Live Well Collaborative: A New Model for Universities and Companies to Work Together to Meet the Needs of 50+ ConsumersBy Vogel, Craig M.; Topics in Stroke Rehabilitation, Vol 15, No. 2, pp. 103-108
Publication Date: March-April 2008
Article discusses the design and development of products for people over the age of 50. The author, who is the director of the Center for Design Research and Innovation at the University of Cincinnati, argues that to achieve effective translational research from laboratory to marketable products, universities and companies must integrate the qualitative innovation processes used by fields like industrial design into the quantitative research techniques embraced by medicine and engineering. To illustrate the point that a consumer-centered approach is needed in the design of products for the aging baby-boomer generation over fifty, the author offers examples of assistive devices he is using or has been involved in developing: (1) he likes the special shoes he wears, Z Coils, not only because they relieve pain from an arthritic condition but because they look cool; (2) he is collaborating with a manufacturer of sleep devices to make a failed product for sleep apnea, a condition typically affecting men over the age of 45, more attractive to consumers by improving its mask component; and (3) a 46-year-old woman client who had been fitted with an orthosis for drop foot following stroke abandoned its use because she found it unattractive and, instead, found an appealing substitute in basketball splints originally worn by her son for a sprained ankle.
Published by: Thomas Land Publishers, Inc. (Website:http://www.thomasland.com)
National Stroke Association (Web Site: http://www.stroke.org )
This publication is included in the library of the National Rehabilitation Information Center (NARIC), accession number J54325